Mobile gaming is a crap shoot, as Flappy Bird’s success demonstrates

Mobile gaming is a crap shoot, as Flappy Bird’s success demonstrates Flappy Bird soared to the top of the download charts for Android and iOS devices, and both mainstream media outlets and tech enthusiasts are tripping over themselves to praise the game. CNN documented the game’s “maddening pull,” the Huffington Post praised it as earnest and impervious, and Macworld goes so far as to wonder whether it’s the best game ever made for iOS devices. While some of that smacks of hyperbole, the fact that Flappy Bird generates $50,000 a day in ad revenue proves those writers are onto something. But I think Jon Russell at The Next Web goes one step too far with the claim that Flappy Bird’s success validates the global plans for success of Asia’s messaging giants. Game developers can clearly learn a few lessons here, as many writers have pointed out: Coupling pick-up-and-play simplicity with a high degree of difficulty is often a winning strategy, infinite loops can be addictive, and the Mario-esque obstacles lend a nice retro touch. At its heart, though, Flappy Bird is just a tweaked version of Tiny Wings or any other tap-to-fly title, with maybe the added element of some rustic charm. No one could have predicted its runaway success, and even its developer seems surprised at the viral marketing that has largely fueled that success. 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Flappy Bird is the number one free game for the iPhone and for Android phones. It's a simple game. You tap on the screen to make the bird fly, or flap, and you try to guide the bird through two green tubes. The graphics look like something from the original Nintendo, which was inspiration for the game. Flappy Bird generates revenue through banner ads. Nguyen, based in Vietnam, launched the app in May of 2013. For reasons he doesn't fully understand the app just took off and has suddenly become super popular. Today, it has 50 million downloads. For some context on the success of Flappy Bird, in the U.S. App Store, Facebook's new Paper app is number three, sitting behind Flappy Bird, and a game just like Flappy Bird called Ironpants. Facebook has 147 million monthly U.S. users. It dominated in press coverage for Paper. And yet, it still can't beat some goofy app made by a Vietnamese developer in his free time.